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Shaping the future of MICE: Our experience at M&I

min read
The MICE industry is evolving, and this year’s M&I Forum proved that the future is already here.

Meetingselect

Meetingselect had the pleasure of attending one of the most innovative trade show formats in the industry. Hosted by M&I, the event brought together global buyers and suppliers in a setting that prioritized meaningful connections, curated matchmaking, and shared experiences over traditional exhibition formats.

A New Era for Trade Shows

Gone are the days of static booths and overwhelming halls. M&I has re-imagined the trade show experience, making it more dynamic, focused, and human. From one-on-one meetings tailored to real business needs to collaborative networking in inspiring environments, this approach creates lasting value for all participants.

At Meetingselect, we see this as more than just a trend: it’s a direction the entire industry must embrace. Efficiency, personalization, and human connection are essential for future-proofing how we meet.

What Stood Out

Experience-first design: M&I events prioritize quality over quantity, giving participants the space to have real conversations and build trust.

Curated matchmaking: With a focus on relevant business goals, the right people are matched with the right opportunities. This is a principle we live by at Meetingselect.

Sustainability & flexibility: The format naturally supports smarter travel and more sustainable participation, aligning with the values many of our clients (and we) hold dear.

 

Why this matters for our clients

Meetingselect empowers planners with the tools to work smarter, adapt quickly, and deliver more value. Events like M&I show that our approach is in sync with where the industry is heading: data-driven, digitally enabled, and centered on real human connection.

Whether you’re sourcing a venue, managing meeting spend, or streamlining your event workflows we're here to help you stay ahead.

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