The future of meeting and events isn’t simply striving for speed or cost savings but it's ensuring safety at every moment. And it starts with how we care for the people behind every booking.
As business travel rebounds, global spend is set to reach $1.64 trillion in 2025. Meetings are bigger, travel is busier, and itineraries leave no room for delays. But amid this momentum, one question keeps rising: how do we make sure that the people powering these trips feel supported every step of the way?
The Changing Face of Duty of Care
Not long ago, duty of care was defined by a policy in a handbook or a helpline buried in an itinerary. But business travel has changed and so have traveller expectations. Today, colleagues want to know that when they step onto a plane or walk into a venue, someone is paying attention.
Recent research revealed that 74% of business travellers don’t even know if their company has a duty-of-care policy. For corporate bookers, planners, and executives, this presents both a challenge and an opportunity: to redefine duty of care as something people feel rather than something that merely exists on paper.
From Policy to Experience
True duty of care means:
- Awareness before travel — making sure employees know what support is available to them.
- Visibility during travel — ensuring organizations can track, communicate, and act quickly when conditions change.
- Support after travel — capturing feedback and refining policies so every trip gets safer and smoother.
And it’s not just about emergencies. It’s about giving peace of mind. Travelers who know their company is watching out for them are not only safer—they’re also more confident and engaged.
Technology Meets Human Care
Innovations in the MICE industry is making this shift possible. AI-powered tools now deliver real-time alerts, predictive risk assessments, and instant communication channels that help organizations respond faster and smarter. But the real difference comes when technology is paired with human empathy.
Why This Matters for MICE
Proactive care is the new standard for duty of care and this goes beyond logistics but rather it becomes part of the attendee experience. From pre-event briefings to live check-ins and post-event reporting, caring for participants is as critical as the content delivered on stage.
Meetingselect’s Role
At Meetingselect, we believe visibility is the foundation of care. That’s why we’ve developed a feature that gives organizations instant access to employee travel data. This means fewer blind spots, faster action, and greater confidence for both companies and their people.
For corporate bookers, planners, and executives, it’s a tool that transforms duty of care from a back-office policy into a visible, felt experience for travelers.
So… Is It Our Duty to Care?
Yes, we would say so. But more importantly, it’s an opportunity. Because the future of travel isn’t measured only in attendee numbers and ROIs. It’s measured in how safe, supported, and connected people feel along the way.
Discover how Meetingselect’s instant-access travel data can give you the confidence that no matter where your colleagues go, they’ll always know someone has their back.
Learn more about Meetingselect’s duty of care solutions here.
