In preparation of Q3 and Q4 of this year, most businesses follow the current meeting and event trends. However, how many people truly understand the development of these movements? Various changes have occurred in the MICE industry recently. We’ve navigated Covid’s restrictions and our resurgence, not only adjusted but revolutionized our ways of working. Many refuse reverting to earlier conditions as they’ve had time to reflect, to rediscover what’s important, and recognize our resilient capabilities. It’s essential to dive deeper into these underlying reasons to understand what fuels current trends and our customers’ fluctuating preferences. So, to stay ahead of the curve, Meetingselect has gathered the most prevalent MICE trends and disclosed fundamental take aways for successfully moving forward.
WHY: Deep convenient connection
What Meetingselect sees is a persisting need for meaningful connection, yet a growing desire for that connection to be made conveniently and efficiently. People want to work, learn, network, and ultimately gain experiences. However, they want to do so on their own terms. Even ‘Bleisure’ is a rising concept, meaning when people combine business trips with a personal holiday. Investigate the connection your target market seeks and experiment with the most efficient ways of establishing it.
WHY: Social responsibility
Meetingselect recognizes an evolving sense of social responsibility. Especially the younger generations are impact-driven and in search of purpose. Equally, customers prefer supporting businesses and events that give back to the community. Many follow the crowd and others find that it gives a sense of control and hope in the face of fearsome environmental predictions. Superficial improvements no longer suffice, e.g., solely less use of paper. People demand effective, research-based solutions and integrity. Evaluate your products, services, plans, and processes. Adapt accordingly.