Nearly 86% of event marketers agree that technology can significantly elevate the success of their events. Nowadays, an event's triumph goes beyond stellar content; choosing the right tech tools can significantly impact the attendee experience and streamline costs. Savvy choices in event technology are indispensable for organizations aiming to maximize their return on investment.
Understand your event’s purpose
Before diving into the array of available technologies, it’s crucial to pinpoint the purpose and goals of your event. Whether you’re planning a small team meeting, a large-scale conference, or a product launch, knowing your core objectives will steer your tech choices. For instance, if your main aim is to foster networking among attendees, consider event apps with robust networking features, live polling, and Q&A platforms to enhance interaction. Conversely, if delivering a rich content experience is your focus, high-quality audio-visual setups and Virtual Reality (VR) elements will be your best bet.
Identify your target market
Different audiences have unique tech expectations. Events for tech professionals demand advanced solutions, while broader audiences need more straightforward, accessible technology for comfortable engagement.
Grasping your target market’s tech preferences and comfort levels is crucial for selecting tools that will be embraced and effectively utilized. For instance, a user-friendly event app can significantly enhance the experience for a diverse audience, offering easy access to schedules, speaker info, and interactive features. Conversely, for a tech-savvy crowd, advanced data analytics and AI-driven personalization tools can provide deeper insights and customized experiences, making a more significant impact.
Budget wisely
Approximately 22% of organizations are gearing up to allocate more of their budget to event technology in the coming year. Yet, budget constraints often pose a significant challenge when planning events.
Strategically investing in the right technologies can yield substantial long-term savings. Balancing cost and functionality is critical in securing the best value without sacrificing essential features. Hybrid event solutions offer flexible attendance options, cutting travel and accommodation expenses. Virtual platforms can be particularly cost-effective, eliminating the need for large physical venues while still delivering an engaging and interactive experience. Additionally, leveraging technology for event marketing and attendee engagement can significantly boost ROI by increasing attendance and satisfaction rates.
Leverage data for informed decisions
Modern event technology offers a game-changing advantage: the power to collect and analyze data. 59% of event marketers agree that technology is most effective for driving business outcomes when it enables them to measure and analyze attendee experience. This data offers invaluable insights into attendee behavior, preferences, and engagement levels, empowering you to make informed decisions that elevate future events. For example, leveraging analytics tools tracking session attendance, engagement metrics, and feedback helps reveal what hit and missed the mark. Armed with this intel, refining your event strategy ensures each subsequent event is a resounding success.
Enhance attendee experience with technology
The right technology can turn an ordinary event into an extraordinary experience. From seamless registration processes to captivating interactive sessions and real-time feedback, technology plays a crucial role in keeping attendees engaged and satisfied.
Interactive technologies such as Augmented Reality (AR) and VR craft immersive experiences that mesmerize audiences, transporting them to new realms of engagement. Moreover, live streaming and on-demand content delivery whisk remote attendees into the heart of the action, expanding your event's reach and amplifying its impact. Personalized communication through AI chatbots and targeted notifications ensures every attendee receives relevant information aside from feeling seen and valued.
Sustainability and technology
Sustainability has taken the spotlight in organizational agendas. According to the GBTA, sustainability is prioritized by most, yet only 14% believe substantial progress has been made. Green event technologies are game changers in reducing environmental impact and appealing to eco-conscious attendees. Technology offers many ways to host more sustainable events, from digital event platforms to paperless registration and virtual participation options.
Furthermore, contrary to belief, sustainable practices often lead to cost savings. For example, reducing printed materials and utilizing digital signage can lower production costs while demonstrating a commitment to environmental responsibility.
Choose the right technology partner
Selecting the right technology partner is as important as choosing the right tools. A reliable partner can provide the necessary technology, support, and expertise to ensure its effective implementation. Look for partners with a proven track record, solid customer support, and an understanding of the event industry.
At Meetingselect, we provide meeting management solutions and a global venue marketplace. We recently launched our Dynamic Turn-Key Event Services to help coordinate small and large events. With emphasis on flexibility and responsiveness, we allow you to focus on your goals while we handle the logistics and operational aspects. We're your one-stop event partner. Whether you're organizing a small meeting or a large scale event, with Meetingselect, you no longer need multiple partners to bring your event to life. We coordinate it all, from start to finish.
